Rooli
Start for free

Plans & PricingStart free. Grow at your own pace.

Pay in your local currency. Unlimited posts on every paid plan.

Prices shown in USD ($). No annual commitment.

Try the essentials

Free

Start scheduling with the essentials.

$0forever

No expiry. No trial countdown.

Start for free
  • 15 posts per month
  • 1 workspace · 4 social profiles
  • Facebook, Instagram, Threads & TikTok
  • 10 AI credits / month
  • Basic analytics + free Biooli
FOR SOLO CREATORS & BUSINESSESFor one brand

Basic

Unlimited posting for creators and small businesses.

$5/ month

Billed monthly. Cancel anytime.

Choose Basic
  • Unlimited posts
  • 1 workspace · 5 social profiles
  • Free platforms + LinkedIn
  • 50 AI credits / month
  • MCP access + content repurposing
For teams and multiple brands

Business

For teams and agencies managing several brands.

$10/ month

Billed monthly. Cancel anytime.

Choose Business
  • Unlimited posts
  • 5 workspaces · 35 social profiles
  • All 7 platforms, including X & YouTube
  • 5 users + 10 client reviewers
  • 300 AI credits / month
  • Approvals, bulk tools & advanced analytics
For growing agencies

Rocket

For agencies with a growing client list.

$30/ month

Billed monthly. Cancel anytime.

Choose Rocket
  • Everything in Business
  • 15 workspaces · 105 social profiles
  • 15 users + 30 client reviewers
  • 900 AI credits / month
  • 75 GB media storage
  • Priority support

Enterprise. Built around you.

Custom capacity, onboarding and a service agreement for your organisation.

Let’s talk

Free Biooli on every plan.

One profile per platform, per workspace.

AI and storage limits apply.

THE DETAILS, ALL IN ONE PLACE

Find your perfect fit.

Compare what’s included in each plan.

Compare all features +
Rooli plan feature comparison
FeatureFreeBasicBusinessRocketEnterprise
Profiles & workspaces
Workspaces11515Custom
Social profiles4535105Custom
Users (including owner)11515Custom
Additional client reviewers001030Custom
Facebook, Instagram, Threads, TikTokIncludedIncludedIncludedIncludedIncluded
LinkedInNot includedIncludedIncludedIncludedIncluded
X & YouTubeNot includedNot includedIncludedIncludedIncluded
AI & content
AI credits per month1050300900Custom
Caption generation & variationsIncludedIncludedIncludedIncludedIncluded
Content repurposingNot includedIncludedIncludedIncludedIncluded
Bulk AI generationNot includedNot includedIncludedIncludedIncluded
AI image generationNot includedNot includedIncludedIncludedIncluded
AI top-upsNot included100 / ₦2,000100 / ₦2,000100 / ₦2,000Contract
Media storage1 GB5 GB25 GB75 GBCustom
Canva, brand kit & media libraryIncludedIncludedIncludedIncludedIncluded
Scheduling & workflow
Posts per month15UnlimitedUnlimitedUnlimitedContract
Calendar & platform-specific captionsIncludedIncludedIncludedIncludedIncluded
Bulk schedulingNot includedNot includedIncludedIncludedIncluded
Post approvalsNot includedNot includedIncludedIncludedIncluded
Custom rolesNot includedNot includedIncludedIncludedIncluded
Campaign planningNot includedNot includedIncludedIncludedIncluded
InboxNot includedIncludedIncludedIncludedIncluded
Watermark on postsYesNoNoNoNo
MCP accessNot includedIncludedIncludedIncludedIncluded
Analytics & support
AnalyticsBasicBasicAdvancedAdvancedAdvanced
Report exportsNot includedNot includedIncludedIncludedIncluded
White-label reportsNot includedNot includedIncludedIncludedIncluded
Client portalNot includedNot includedIncludedIncludedIncluded
Priority supportNot includedNot includedIncludedIncludedIncluded
SLA & onboardingNot includedNot includedNot includedNot includedContract
Free BiooliIncludedIncludedIncludedIncludedIncluded
Local currency billingFreeNGNNGNNGNContract

Watermarks apply to supported Free post formats. Third-party subscriptions and platform rate limits still apply.

A FEW GOOD QUESTIONS

Let’s clearthings up.

Talk to the team
Is the Free plan really free?

Yes. Free is permanent, with 15 posts per month, 4 social profiles in 1 workspace and 10 AI credits per month. Biooli is also free for everyone.

What counts as one post?

One post published at the same time to up to four eligible profiles counts as one of your 15 monthly posts. A separately scheduled repeat counts as another post. Drafts do not count.

What is a workspace?

A workspace keeps one brand’s content, social profiles and team access together. Each workspace supports one profile per eligible platform. Business has 5 workspaces; Rocket has 15 in total.

How do AI credits work?

A successful text output uses 1 credit; an image uses 20 credits on Business and above. Each variation counts separately. Monthly credits do not roll over. Paid users can buy 100 extra credits for ₦2,000, valid for 12 months.

What does unlimited posting mean?

Paid plans have no monthly post limit. Connected platforms’ rate limits and Rooli’s acceptable-use rules still apply. AI credits, storage, profiles and workspaces have separate limits.

Can I change my plan later?

Yes. Upgrades take effect after payment, with the price difference prorated. Downgrades and cancellations take effect at the end of your current paid term. Annual billing is charged upfront.

What is MCP access?

MCP lets compatible AI assistants work with Rooli. It is included from Basic. Your plan’s platform access, roles and usage limits still apply; third-party subscriptions are separate.

ONE WORKFLOW. LESS CHAOS.

Run your social media
workflow in Rooli.

Free forever. 15 posts each month.