Every bio on every platform has the same problem. One link. One chance to send someone somewhere useful, whether that is your shop, your latest post, your WhatsApp, or your Rooli scheduled content. Most people solve this with a separate link in bio tool, a separate signup, a separate password, one more account to manage on top of everything else.

Biooli removes that separate step entirely.

It is a free link in bio tool built directly into Rooli, and if you already have a Rooli account, you already have a Biooli page waiting for you. No new signup. No new password. You only need to set up your bio, your username and display name, and it is ready to share.

What Biooli Actually Is

Biooli lives at  https://bioo.li/ and every page follows the same simple pattern: bioo.li/@yourhandle. It is a single, shareable page that holds the links you want your audience to find in one place, styled to match your brand instead of a generic default template.

It is built around a simple profile, links and appearance setup, with changes saved automatically, so there is no separate save button to remember and no risk of losing an edit halfway through.

You Already Have a Biooli Account

This is the part worth repeating because it changes how you should think about getting started. If you have a Rooli account, you are automatically signed up on Biooli. There is no second registration form, no second email to confirm, no second password to create. The only thing left for you to do is set up your actual bio, your username and your display name, and your page moves from waiting to ready.

This matters most if you are managing content for a client or a business. You do not need to create and manage a separate login just to give them a link in bio page. It is already sitting inside the same Rooli account you use for scheduling.

No Limit on Links

Biooli does not cap how many links you can add to your page. Whether you need three links or thirty, a store, five social profiles, a newsletter, a booking page, and a WhatsApp line, all of it can live on the same page without hitting a wall partway through. This matters most for agencies and creators juggling several destinations at once, where a limited free tier elsewhere would normally force a choice between what makes the cut and what gets left off.

The Three Parts of a Biooli Page

Profile

This is your identity on the page. It holds your avatar, your display name, your handle, which becomes your page's actual URL, bioo.li/@ followed by your chosen handle, and a short bio, capped at 160 characters. Your handle can only use letters, numbers, and underscores, and needs to be between 3 and 30 characters.

Your page carries a status the whole time you are building it, Draft while you are setting things up, Live once you publish. You can preview exactly how it looks at any point before anyone else sees it.

Links

This is the actual content of your page, the destinations you want your audience to reach. Each link gets its own title, its own URL, and its own icon, chosen from a real category system built for recognisability rather than a generic bullet point. Social icons cover Instagram, TikTok, YouTube, Facebook, X, WhatsApp, Telegram, LinkedIn, Discord, and Twitch, alongside general options like Calendar, Google, Chat, and Message, so a link to your booking calendar looks like a calendar, not an unlabelled dot.

Links can be reordered at any time, moved up or down to put your most important destination first, and removed just as easily if something is no longer relevant. Your Links tab shows a live count of how many are currently active, so you always know exactly what your audience is seeing.

Appearance

This is where your page stops looking like a template and starts looking like your brand. Biooli ships with 90 themes to choose from, organised into named collections rather than a flat, overwhelming grid. Every theme shows its exact colour as a hex code, so a brand with a fixed colour palette can match it precisely instead of guessing at the closest shade.

A curated Quick Picks row surfaces a shorter, more manageable set of themes to start from, and once you land on the right look, saving it takes one tap.

Publishing Your Page

While you are setting things up, Biooli shows you a live preview that updates in real time as you edit, so you are never guessing what a change actually looks like. Once you are happy with it, View Page lets you check the page exactly as your audience will see it, and Publish Page takes it live at your bioo.li handle.

Biooli Talks to the Rest of Rooli

Biooli is not a separate product sitting apart from the rest of your workflow. It has its own Analytics, tracked independently from your page, and from the same account menu you can jump straight into Rooli's Scheduler without logging in anywhere else. The same account that runs your Biooli page also runs your scheduled content, your approvals, and everything else inside Rooli.

This is the detail worth sitting with. A link in bio page is often the very first thing a new follower sees. Rooli scheduling the content that sends people to that page, and Biooli being the page that greets them when they arrive, is the same account, the same login, working as one connected system instead of two tools that happen to be made by the same company.

PRO TIP  Set your Biooli handle to match your actual brand name or handle on other platforms exactly, not a shortened or altered version. Consistency here is what makes a link in bio page instantly recognisable instead of something your audience has to double check before trusting it.

PRO TIP  If you manage more than one client, remember there is no link limit to work around. Build each client's Biooli page as fully as it needs to be, every relevant destination included, without trimming anything down to fit an artificial cap.

Getting Started

If you already have a Rooli account, your Biooli page already exists. Go to bioo.li, sign in with your Rooli login, set your username and display name, and start adding your links. If you do not yet have a Rooli account, signing up at rooli.co gets you both, a full social media management platform and a free, unlimited link in bio page, from one account.

Frequently Asked Questions

Do I need to create a separate account for Biooli?

No. If you already have a Rooli account, you are automatically signed up on Biooli. You only need to set up your username and display name to get started.

Is Biooli free?

Yes. Biooli is completely free to use, with no limit on how many links you can add to your page.

Is there a limit on how many links I can add?

No. You can add as many links as you actually need, whether that is a handful or dozens, without hitting a cap.

What is my Biooli page's URL?

Your page lives at bioo.li/@ followed by your chosen handle, which can be 3 to 30 characters using letters, numbers, and underscores.

Can I change how my Biooli page looks?

Yes. The Appearance tab includes 90 themes across several named collections, each shown with its exact hex colour code, plus a curated Quick Picks selection to help you choose faster.

Does Biooli work with Rooli's scheduling tools?

Yes. Biooli and Rooli Scheduler share the same account, and you can move between them directly from the account menu without logging in separately.

Can I preview my page before publishing it?

Yes. A live preview updates in real time as you make changes, and you can use View Page to see it exactly as your audience will before you tap Publish Page.

Coming Next

Next in this series: How to Set Up Your Biooli Page in Under 10 Minutes, a step by step walkthrough starting from the fact that your page already exists, and ending with it fully live.

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