1. You've created your Rooli account — great. But here's where the real power kicks in. Connecting your social media accounts to Rooli is what transforms it from a sign-up page into your central command for everything social. Once your accounts are linked, every post you create in Rooli can go live across all your platforms at once — no switching tabs, no copy-pasting, no stress.

    This guide walks you through exactly how to do it, step by step.

    What You'll Need Before You Start

    Before connecting your accounts, make sure you have:

    • An active Rooli account (sign up at rooli.co if you haven't yet)

    • Login details for each social media account you want to connect

    • Admin access to any Facebook Page or Instagram Business account you're linking

    • A stable internet connection

    💡 Note: Instagram must be set up as a Professional Account (Business or Creator) to connect to Rooli. Personal Instagram accounts are not supported for third-party scheduling tools.

    How to Connect Your Social Media Accounts to Rooli: Step-by-Step

    Step 1: Log In and Open Your Dashboard

    Go to rooli.co and sign in to your account. Once you're in, you'll land on your Rooli dashboard — your main workspace. You'll see a sidebar menu on the left (or accessible via the hamburger menu on mobile) with options including Dashboard, Content Scheduler, Campaigns, Content Library, Social Accounts, AI Assistant, Analytics, Brand Kit, Team, and Inbox.

    Step 2: Navigate to Social Accounts

    In the sidebar, click on Social Accounts. This is your hub for managing every platform connected to your Rooli workspace. If you haven't connected anything yet, you'll see a prompt that reads: "You haven't connected any social accounts to this workspace yet."

    Pro Tip: You can also reach the Connect Social Accounts screen directly from the post creation flow — when you create a new post, you'll see a Social Profiles section with a "+" button that opens the same connection screen.

    Step 3: Click Connect Social Accounts

    Once you're on the Social Accounts page, click the Connect Social Accounts button. A modal will appear showing all available platforms:

    • Facebook

    • Instagram

    • TikTok

    • LinkedIn (available on paid plans)

    • X / Twitter (available on paid plans)

    Each platform shows a link icon on the right. Click the icon next to the platform you want to connect.

    Step 4: Authorize Rooli to Access Your Account

    When you click the link icon for a platform, you'll be redirected to that platform's authorization page. Log in with your credentials if prompted, then grant Rooli permission to post on your behalf. Once authorized, you'll be returned to your Rooli dashboard and your account will appear as connected.

    Repeat this process for each platform you want to link — Facebook, Instagram, TikTok, and any others included in your plan.

    Pro Tip: Connect all your platforms in one session so your workspace is fully set up from day one. It takes less than five minutes total.

    Step 5: Confirm Your Connected Accounts

    After connecting, your Social Accounts page will show each linked platform with its status. Any account showing as connected is ready to receive scheduled content. You're now set up to create one post in Rooli and publish it to every connected platform simultaneously.

    Which Plans Support Which Platforms?

    Not all platforms are available on every Rooli plan. Here's a quick breakdown:

    Free / Starter Plan

    • Facebook — ✓ Available

    • Instagram — ✓ Available

    • TikTok — ✓ Available

    • LinkedIn — 🔒 Upgrade required

    • X (Twitter) — 🔒 Upgrade required

    Business Plan — ₦169,344/yr

    • All platforms unlocked

    • 1 available workspace 

    • 3 Users

    • Bulk Scheduling, Post Approvals, Content Repurposing

    Rocket Plan — ₦691,488/yr (Best for Agencies)

    • All platforms unlocked

    • 5 available workspace 

    • Unlimited Users

    • White-label Analytics Reports, Dedicated Client Portal, Bulk AI Generation

    Visit rooli.co/pricing to compare all plans and choose the one that fits your needs.

    Frequently Asked Questions

    Can I connect more than one account from the same platform?

    Each platform supports one connected account per workspace. This means you can connect one Facebook account, one Instagram account, one TikTok account, and so on — all within the same workspace. If you manage multiple clients or brands, you can purchase or create workspace separate workspaces for each one and connect different accounts per workspace. The Business plan supports up to 1 workspace Rocket plan supports up to 5 workspaces.

    Why is my Instagram account not connecting?

    Instagram only supports connection via Professional Accounts (Business or Creator). If your account is personal, switch it to a Professional Account in your Instagram settings first, then try connecting again.

    Do I need to reconnect my accounts every time I log in?

    No. Once connected, your social accounts stay linked to your Rooli workspace unless you manually disconnect them or revoke access from the platform's settings.

    Is it safe to connect my social accounts to Rooli?

    Yes. Rooli uses official platform APIs and OAuth authorization — the same secure method used by tools like Buffer and Hootsuite. Rooli never stores your social media passwords.

    What if LinkedIn or Twitter is locked on my plan?

    LinkedIn and X (Twitter) are available on paid Rooli plans. If you're on the free plan, you'll see an "Upgrade to connect" prompt next to those platforms. Head to rooli.co/pricing to upgrade.

    You're Connected. Now What?

    With your social accounts linked, you're ready to start scheduling. Your next step is learning how to create and schedule your first post in Rooli — publishing to all your platforms at once, in advance, without lifting a finger on the day.

    Up next: How to Schedule Social Media Posts in Nigeria Using Rooli — and never miss a posting day again.

    rooli.co  •  AI-Powered Social Media Management Built for Africa